Always active cookies are those that allow the user to navigate through a website, platform or application and use the different options or services that exist on it, including those that the publisher uses to allow the management and operation of the website and enable its functions and services
Preference or personalization cookies (Functionality cookies) These are those that allow information to be remembered so that the user can access the service with certain characteristics that may differentiate their experience from that of other users, such as, for example, the language, the number of results to show when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which they access the service, etc.
Analytics or measurement cookies (Performance Cookies) are those that allow the party responsible for them to track and analyze the behavior of users on the websites to which they are linked, including quantifying the impact of advertisements. The information collected through these types of cookies is used to measure the activity of the websites, applications, or platforms, in order to introduce improvements based on the analysis of user data.